We've just released the biggest update to our Care Plan program since... well, since there's been a Care Plan program. We used to be a one-product company, but not anymore.
Which is another way of saying we're now offering Accidental Damage Protection on our warranties.
We, as a species, carry around more sophisticated electronics wherever we go than ever before, and it's a rough world out there. At any given time, Joe Average might have upwards of $500 worth of gadgets on his person, and that's before he starts taking his laptop to work, his camera on vacation, or his GPS on the road. One bad spill can turn that into one expensive day.
A few months ago, we polled a hundred people, buyers and non-buyers, and there were a few consistent reactions across the board. One was a very real need for a warranty that guarded against honest accidents... spills, drops, breakage from handling... the kind of thing we've all experienced and kicked ourselves over. Another was the belief that accidental damage wouldn't be covered by any warranty again in their lifetime. At least, not in a way that made sense.
Well, at SquareTrade, we love to defy low expectations. And we live to make things make sense.
I'll be honest, here. There is a deductible. It does cost extra. It's not available on everything. You might not even need it on everything. But now it's an option for when you really do need it on the gadgets that are most at risk.
And that's no accident.
