IPOD PRICE WAR! It's ON!
Last Friday, we were wondering how long it would take Best Buy to counter Circuit City's two-buck undercutting of their Apple iPod sale. Answer: not long, but they've gone a different direction on it.
Instead of further iPod price drops or discounts, Best Buy is selling them at regular price and giving you a graduating scale of Best Buy gift cards along with purchase. It's $10 for the 1GB Shuffle, $15 for the 4GB Nano, $20 for the 8GB Nano, $25 for the 80GB Classic, and $30 for the 160GB Classic. They're offering $10 off the 4GB Microsoft Zune, and $20 off the 8GB or 30GB Zunes.
Circuit City's counter-counter offer is "a free $10 eGift Card" flat rate on iPods only (no Zune sale, no Zune gift card), with their sale prices all still intact from what we reported last Friday.
Well played, big box stores. Their free gift card strategy essentially keep your money coming into their stores instead of being spent elsewhere, but the current result is that, iPod price-wise, they're both now in a statistical dead heat, plus or minus a few quarters. How long can this detente last? Not long, we hope. We're waiting for someone to drop the Big One.
War is truly hell.
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