If, right at this very moment, you're saying to yourself Self, doesn't Goodyear make tires? How is it they're suddenly getting into the consumer electronics market? then you're totally ignoring the fact that tires and GPS devices are both car-related, and Lord knows Goodyear's put enough tires on enough cars to know everything car-related. Right?
So we'll see the official debut of not one, not five, but eight Goodyear GPS devices at CES, from the no-frills GY100K keychain (SiRF Star III, Bluetooth, 10-hour battery life) to the more robust GY540 with its 4.3" touchscreen, 2GB internal storage and MP3/AVI playback and a remote control to clip onto your steering wheel, among other things. The official press release refers to this as a "rugged GPS system," which make mean it'll take a fair amount of damage, or it could just refer to the fact that they whole thing is encased in rubber. Hey, it IS Goodyear.
Nevertheless, given that this is a new and untested product, it might behoove you to put a SquareTrade GPS warranty on it. That "protective rubber" might mean you don't need our Accidental Damage coverage, but if they thing just stops working due to normal use mechanical/electrical failure, you'll be totally covered for not a lot of money. And then you can go buy a Garmin with your refund.
GPS warranty, Goodyear warranty, Goodyear insurance



