To date, being an iPhone customer in the U.S. has meant being married to AT&T, for better or worse.
For nearly two years, O2 has also enjoyed a parallel position with exclusive rights to sell Apple's iPhones in the U.K.
This week, iPhone owners across the pond watched in excitement as two rival carriers stepped in to bring an end to O2's exclusive deal with Apple. Many in the U.S. now wonder what the implications are for AT&T's exclusive partnership in the U.S.
Apple makes global moves to boost iPhone sales: UK, others transitioning to multicarriers
On Monday, France Telecom's mobile carrier Orange revealed that it would be bringing Apple's iPhone to the UK by the end of the year. Within 24 hours, Vodafone announced it will soon sell the iPhone in the UK and Ireland.
While Vodafone won't have the phones in time for Christmas, the announcements of these two network rivals mark the end of the exclusive UK deal that O2 had enjoyed over the iPhone.

Exclusive deals were the norm when the iPhone originally rolled out in 2007. In Germany, for example, T-Mobile still has exclusive deals with Apple on the iPhone. But Vodafone's announcement has analysts stating that iPhone exclusivity is rapidly coming to an end.
Continue reading "Vodafone follows Orange. End of US iPhone exclusivity?" »



