Holy crap! The GPS market just got even more crowded and highly expensive with the CES debut of eight new Magellan GPS devices.
Sure, they start small with a redesigned el cheapo Roadmate 1212 priced at $299, and let you pony up an extra $30 to get live traffic reports on the RoadMate 1230. Sure, they're introducing a new 1400 series RoadMate that basically just ups the 1200 series screen from 3.5" to 4.3". Sure, the 3200 series is getting a new addition with a voice-enabled Maestro Elite 3270. But that's where the sanity ends and they start going all kinds of crazy on us with their new Maestro 5300 series.
Take a deep breath here: the Maestro 5310 and 5340+GPRS come with a 3-month real time traffic subscription, text-to-speech, a programmable and "patent pending" OneTouch interface for favorite functions and/or searches, PC connectivity to upload addresses and notes, a built-in AAA TourBook travel guide and Google Local Search, so you can instantly locate any business, restaurant, or event in your vicinity. Loosely translated: the 5310 will price at $700 - that's $200 more than any other North American GPS they offer. The 5340, which comes with even more real-time features, hasn't even got a price tag announced as yet, which makes us giddy with terror.
Abject horror aside, this is a pretty interesting move to make. Magellan clearly thinks there's an open market for an upscale GPS system, one that does just about everything you want to happen in a car (save for the actual driving, but GM's working on that), and they're not shy about charging you accordingly. As such, it might be a good idea to slap a SquareTrade GPS warranty on that investment, and consider putting Accidental Damage coverage on it as well.
So, with Goodyear getting in the GPS game and everybody else eyeing the market greedily, it should be fun to see how market leader Garmin responds. And how quickly.
UPDATE: the 5340 will price out at a cool $1000. Nope, they're definately not martketing these at collage students.
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Magellan GPS warranty










