When Steve Jobs took the floor, he said there were four things he wanted to talk about. We already gushed embarrassingly over the MacBook Air, but we'd be remiss to not talk about his other One More Things.
First, GPS is coming to the Apple iPhone, sorta, as well as the ability to text multiple parties at once (isn't that technically a chatroom?). The GPSish function is being called "Maps with locations" at the moment - hopefully something cooler later on - but it's really just Google Maps with a few bells and whistles, like the ability to automatically center on your location without you typing a thing. Plus, no GPS subscription fees. It's all a free software download for the iPhone.
It's also available as an $20 upgrade for the Apple iTouch, but comes built-in on new iTouches. We have no idea why they're charging for one and not the other. Let's see how long that lasts, from the company who chopped $100 off the iPhone price one month post-launch.
Hardware-wise (aside from the Air), we like the look of Time Capsule, a server-grade 802.11n wireless backup station for all your Leopard needs. Wireless is the key word here, as you can back up any Mac in the house without a single cord, and that's a good thing. It's available now and comes in a Apple White 500 GB model for $300, or if you prefer, an Apple White 1 TB model for $500. Steve's all about the variety.
The bigger news is that Apple is definitely taking a big swing at delivering entertainment over the internet by revamping their oft-neglected Apple TV set-top box. Two years later, they're moving even closer to what Vudu is doing with digital delivery, giving you instantly streaming television (still two bucks) and movies to rent (for three bucks) or own (for four) and watch on your big-screen television. The difference this time, and on the new Apple TV, is in the details.
First, you can get films in HD for a dollar more, and Apple has signed content deals with every major studio - all of them - so the Apple Store is going to become as comprehensive a library for film as it is for music. Second, you can also use the menu to surf and watch internet content on your TV, anything from YouTube to your buddy's pictures on Flickr, for free. Third, the new menu system means you don't need a computer to run Apple TV. Forth, you can still subscribe to podcasts and buy music through the Apple TV box, and listen to them through that boss sound system you've set up, and that's important thing to note.
Because fifth, everything you store on the Apple TV box, whether it's rented or owned, can be synched and copied to your iPod, your iTouch, or your iPhone. That gives the new Apple TV on huge edge over Vudu, Netflix, and everybody else in the streamed content space: mobility. And that makes all the difference these days.
They have two models up at the Apple Store: 40GB for $229 (that's $70 less than their first generation box) and $329 for a 160GB. If you've already got an Apple TV box, you can upgrade to the new software for free.
Of course, if history's any judge, there will only be two places you can get an extended warranty for this sucker when it hits shelves: Apple and us. The difference being we'll give you a lower price, a 5-Day service guarantee, and an option to add Accidental Damage coverage or extra years of coverage. A lot of people on Amazon seem real happy with us, but it's up to you, really.
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